Challenge
Client needed branding. We were approached and told only to adhere to the typeface they wanted. They wanted a fresh and professional logo with business card layouts.
They used Abril Fatface and slanted the type to give a custom italic appearance.
This was our starting point.
Process
We had creative freedom, so things got scary (and fun!). Our Zebra 0.5 mechanical pencil got to work once again carving up the toothy off white paper of our sketchbook.
Through several brainstorming rounds and meetings with the client, a direction was gathered and we began to walk in tandem together. A beautiful moment, both parties look forward to, best described by the client, “…my vision and their delivery met at a creative crossroads.”
Result
Yellow was used to match the feelings (optimism, clarity and warmth) desired to be portrayed by their brand.
We currently have a strong horizontal and vertical lockup that can brand any and all of the client’s marketing materials. Sure looks handsome on the business card.
